ChatGPT Visual Ads Are Coming. What Brands Should Know Ask ChatGPT to create an image, and you may soon see an ad right next to it. OpenAI announced on October 5, 2026 that it is adding visual display ads to ChatGPT. These ads will sit alongside the images people ask the chatbot to generate. This…
Google AI Overviews Are Taking Over Branded Searches. Is Your Brand Ready? Search your own business name on Google today, and you may notice something new. Before the usual links appear, Google now shows a written summary that describes who you are, what you offer, and what customers think of you. These summaries are Google…
Google’s AI Spam Policy Is Live — Is Your GEO Strategy Safe? Google’s AI spam policy now officially classifies attempts to manipulate AI-generated responses in Google Search as spam, and if your GEO strategy has been built on shortcuts, this is the moment to stop and take stock. The updated policy went live on May…
What Is Generative Engine Optimisation and Why Your Business Needs It Generative Engine Optimisation is the practice of structuring and optimising your content so that AI-powered search engines — like Google AI Overviews, ChatGPT, and Perplexity — can read, understand, and cite it when answering user queries. If SEO was about ranking on a results…
What Is GEO and Why It Matters for Your Business in the Age of AI Search GEO — Generative Engine Optimisation — is the practice of optimising your content so that AI-powered search tools include your business in the answers they generate. It’s newer than SEO. Most businesses haven’t heard of it yet. And that’s…
GEO Strategy: Rank in ChatGPT & Gemini Generative Engine Optimization (GEO) is the essential strategy of optimizing your brand to be cited and recommended by AI engines like ChatGPT, Gemini, and Perplexity. With over 40% of searches in 2026 now processed through AI chatbots, businesses that don’t appear in these generative answers are missing a…
How AI can impact in Local SEO? The Guide to GEO and AEO Something quietly shifted in how people find local businesses. It did not happen overnight, but if you have been paying attention to your website traffic over the past year, you have probably noticed it. Fewer clicks from Google. More people calling you…
