ChatGPT Business Hub: How to Claim and Verify Your Business for Free

Every day, millions of people ask ChatGPT where to shop, which service to hire and which business to trust. Until recently, however, business owners had almost no say in what ChatGPT shows about them. That changed on November 10, 2026, when OpenAI launched Businesses in ChatGPT in beta, together with a dashboard called ChatGPT Business Hub. Through it, you can claim your business, verify it and earn a blue checkmark.

Quick answer: To claim your business on ChatGPT, open Business Hub at chatgpt.com/business-hub, choose a verification method and then pass an identity check. Claiming is free during the beta. In this guide, we explain how the process works, what you can do afterwards and why it matters for SEO, AEO and GEO.

In this guide, we explain what Business Hub is, how to claim and verify your profile step by step, what you can do once verified, and why it matters for SEO, AEO and GEO.

What Is ChatGPT Business Hub?

Business Hub is OpenAI’s dashboard for businesses. With it, companies can claim their organisation in ChatGPT, manage their information and see how people engage with them. OpenAI says the beta is a new way to reach the 1.2 billion people who use ChatGPT each week. Once a business is verified, its profile shows a blue checkmark. In addition, the owner can update key details and add product feeds with pricing and availability.

Who Can Claim a Business, and What Does It Cost?

Any eligible business located where ChatGPT is available can claim through Business Hub. Moreover, you don’t need an Ads account or an Enterprise plan. Existing Enterprise customers and advertisers can work with their OpenAI representative instead, while Shopify merchants can connect their store to speed up verification. Claiming is free during the beta. That said, OpenAI has not ruled out charging in the future.

How to Claim Your Business on ChatGPT

Sign in to ChatGPT with your work account and open Business Hub from the sidebar.
Next, search for your business. Online businesses without a listing may see an option to add one, whereas local stores and restaurants can currently claim only an existing U.S. listing.
Then pick a verification method: a business phone number, a business email, a DNS record on your domain or a Shopify login. Not every option appears for every business.
After that, wait for OpenAI to review your claim.
Finally, complete the Persona identity check. A government ID and business registration details may be required.

Keep in mind that claiming alone does not add the blue checkmark. The badge appears only after your Persona verification is approved. Editing and insights unlock at the same stage.

What You Can Do After Verification

Once you are verified, Business Hub gives you several tools:

Update key business details so ChatGPT works from accurate information
Add self-service product feeds with pricing and availability
View aggregated insights, such as mentions and website clicks
Explore discovery topics, which are common themes in conversations where your website is cited

What Are Business Agents?

A Business Agent is an AI assistant that eligible businesses can build and launch after claiming their profile. When your business appears in an answer, people can open your profile and start a labelled conversation to compare products or ask follow-up questions. For now, Business Agents are available only to eligible ecommerce and online service businesses in the U.S.

Why Business Hub Matters for SEO, AEO and GEO

AI assistants are becoming a real discovery channel, and Business Hub is the first official way to influence how one of them represents you. For GEO, mention counts and discovery topics show how ChatGPT talks about your brand, which helps you spot content gaps. For AEO, accurate profile details and product feeds give AI answers a trustworthy source. Meanwhile, traditional SEO still matters, because your website is what ChatGPT cites.

How to Prepare Your Business

Keep your name, address, phone number and services identical across your website, Google Business Profile and directories
Publish clear, well-structured content that answers real customer questions
Add schema markup so machines can read your business details
Earn brand mentions on trusted websites

As a result, your claimed profile and your website will support each other.

FAQ: The real task

1. What is ChatGPT Business Hub?

ChatGPT Business Hub is OpenAI’s dashboard where businesses can claim their organisation in ChatGPT, manage their information and see how people engage with them. It launched on November 10, 2026, as part of Businesses in ChatGPT, which is currently in beta. Once a business is verified, it can update key details, add product feeds with pricing and availability, and view insights such as mentions and website clicks.

2. Is claiming a business on ChatGPT free?

Yes, claiming and managing a business profile is free during the beta. You don’t need an Ads account or a ChatGPT Enterprise plan to get started. OpenAI has not ruled out charging in the future, so businesses that claim early can set up their profile while access is open and review any pricing changes if they are announced later.

3. How do I get the blue checkmark on ChatGPT?

You get the blue checkmark by claiming your business in Business Hub, verifying your connection to it, and completing the Persona identity check. Claiming alone does not add the badge. The blue check appears only after your Persona verification is approved. You may need a government ID and business registration details, so keep these ready before you start.

4. How can I verify my business on ChatGPT?

Business Hub offers different verification methods depending on your business. These include a business phone number, a business email address, a DNS record on your website domain, or a Shopify account. You may not see all four options for your business. Shopify merchants can also connect their store from Business Hub or the Shopify admin to make verification easier.

5. Who is eligible to claim a business on ChatGPT?

Any eligible business located where ChatGPT is available can claim its profile through Business Hub, as long as you own the business or are authorised to represent it. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative instead. Local stores and restaurants can currently claim only an existing U.S. listing, while eligible online businesses may be able to add a new one.

Conclusion

Businesses in ChatGPT is still in beta, but the direction is clear. As more people use AI to discover and compare businesses, owning your presence there becomes as important as your Google Business Profile. Claim your profile now, complete the identity check and use the insights to see how ChatGPT represents you. OpenAI says it plans to expand to more markets and business categories over time, so early movers will have a head start.

If you want help claiming your profile or improving your visibility across ChatGPT, Google AI Overviews and other AI search platforms, the Turnihi Tech Solutions team can help. Contact us for a free AI search visibility review.

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Atchaya S

Atchaya S is a Growth Marketing Specialist at Turnihi Tech Solutions, dedicated to helping brands scale through data-driven digital strategies. With expertise across search engine optimization, performance marketing, and emerging AI trends, she bridges the gap between traditional marketing and the future of search. Atchaya focuses on building sustainable online authority that helps businesses stay visible and competitive in an ever-changing digital landscape.